The show that I have picked for my case study is ‘Big bang theory’ and I picked this because it’s related to my topic which is nerds. Nerds or geeky people are portrayed as people who are smart, have no social life, love games, Sci-Fi comics and superheroes. They can’t get any girls and stay within there social group, and this is stereotype have chosen.
Marxism –
Within the show 4/5 main characters are white while 3 of them middle/upper class with good jobs, the 5th member is Asian but also is middle/upper class who are all males, and the final member is white female and she has the lowest job which is waitress and is a failed actor. The show already links into males are the people who have to power over females as they have hire jobs in society and more important jobs, this is also broken as they have a Asian character.
The jobs of these 4 characters are scientist for one of the biggest universities, and this shows the power the characters have and how they are big in society as scientist is an extremely intelligent job. Marxism fits within the text later on in the series as the Asian character Raj loses his job and relies on the main white character for a job, so this shows that in the end of the day is the upper class white people are the people who help out everyone else.
The 4 characters may be all friends but they are groups within the group, the Asian (Raj) and the Jewish character (Howard) are the 2 close friends, and they 2 pure white people (Sheldon and Leonard) are the closer of the friends and show relies on them. As well as this Sheldon who is the smartest of all of the friends is the most powerful, and everything he wants to do he gets to do and he owns the group.
Pluralism-
The show tried to show different cultures to try to keep many different types of people interested. You have Raj for Asians, Howard for Jewish, Leonard for Christians and Sheldon for atheistic. This is how Big Bang theory tries to keep many different cultures and audiences so they continue to watch the show.
Also the job scientist is a high class job and by big bang theory making fun of it, this is the opposite of Marxism as they make these big jobs seem funny. Also as scientist is a rare job and much people don’t see much about it, they may want to find out more about it and how the scientist live and this may encourage them to continue to watch.
Monday 2 November 2009
Monday 19 October 2009
Females
THE RING
The text I chose to compare Flight Plan with is The Ring.
Traditionally horror movies don't have a post-feminist representation of females, with women in horror movies vulnerable and "feminine". However, similar to Flight Plan, the Ring has post-feminist representations. The mother is going taking a more "masculine" approach by going through her way to save her daughter imposed to the stereotypical narrative of a killer chasing the main heroine.
This is similar to Flight Plan which bears a similar narrative; while completely different genres, both show the representation of mothers in movies.
In both movies the protagonists are both mothers, however during the film both actresses take more masculine roles; a gender swap where they are taking the roles of what the father should be (going against patriarchal ideologies). They are both represented as lone-parents, where they don't need any male help to achieve their goals. In our society (which has gone through drastic social change) this has become more appealing to female audiences; Uses and Gratification theory. The audiences want to be like these actresses (a new type of action hero).
This has come alight in our society through how both sexes have swapped gender roles, in some cases men have become more feminine (feminists argue the idea of the "new man" who takes on roles that women take) and vice versa.
With the growth of feminism and the gay movement, the media has created this post-feminism trend of gender swaps. Now in the media powerful male role-models are represented as having a feminine side, e.g. Bruce Willis Die Hard 4.0 (caring father and action hero).
Both movies have similar narrative plots; while different genres the main focus of both is the mother trying to save her daughter. However both movies you can argue that there are some stereotypical values, with both roles being mothers. In the film industry, the only strong representations of females are being mothers. While it does glorify rise of feminism there are hardly any representations of women being more than just mothers.
It connotes that while in our society we can accept a strong mother we can't accept a woman saving a man, and in cases where it has happened films that do these tend to do badly in box office. While it can be argued Kill Bill was a success, in reality she was getting revenge for her daughter.
In conclusion, both movies do show post-feminist representations, through the roles they have, saving their families, are lone parents, don't seek male advice etc. However both movies, and others, that have post-feminist representations are about mothers and therefore to a certain extent still patriarchal. There's still a glass ceiling between that big step to achieve equal roles with men.
Estelle questions
1)
The first text is her acceptation speech from winning the MOB. Her portrayal, while the award is for ‘best female artist and it would see that women have a strong role in the industry. However, many key things within the text that shows there is a hierarchy within the industry. The first is how each of the female nominees all have just have one name such as Beyonce and Duffy compared to males artist such as Michael Jackson or John Legend. The reason that females have one name is that for males it tend to be more sexually appealing, and would encourage males to buy there records. Also in Estelle’s acceptant speech the people she acknowledges are mainly if all men. From John Legend (male artist) and Atlantic records which a male owned company is. These show that there is a hierarchy in the music industry, where males own and most likely make most decisions, and at top of the hierarchy structure.
The second text is her website. The website has one dominant image which is of Estelle. The image is of her in a quite moderate pose, which could mean she trying to say she’s the same us everyone else. There also a bit of cleavage shown and this is mainly for the male gaze, which shows that she has changed over the years. Before she was an independent artist that sang grime music, and didn’t need mean. But her industry has changed her and she has become male dependent to make her sell her albums and males to buy her records.
2)
Programmes such as the MOBO awards are aimed at the young/older teens. The MOBO awards air on BB3 which is aimed at teenagers and young adults. The MOBO awards air lives on BB3 and a prime time audience, this is when most people would be watching the channel and this increases the MOBO popularity. But the problem is that the people who tend to watch the MOBO is a niche audience and this means mainly one target group would watch the awards.
The media awards repeat once on BBC 1 and this should be good for the channel as it is a big TV channel, and you would think it would increase the popularity of the MOBO. But the problem with this is that the show airs past midnight and this is when nobody would watch the show. The rating at this time decreases dramatically as no one tends to watch BBC 1 at this time, and the main reason they put the MOBO at this time is mainly to waste time as they don’t have that many shows to show at this time. Also by BBC showing it at BBC 1 they can show that they give every audience and culture group a fair time to show themselves that there multi-culture channel.
The final reason that BBC shows these awards are to give a good representation towards teenagers and knife crime, but mainly black teenagers. Recently teenagers have not got a good reputation as these increased involvement with knife crime, and by BBC showing these awards It hopefully shows the other side towards black teenagers, and how music is a way of life for black people and could change there life forever.
3)
There are many advantages and disadvantages for using the internet as a marketing tool. Internet is fast becoming the biggest media platform and it runs on advertising as people tend to be influenced by advertising on the net. Websites such as YouTube and MySpace is a place where you can go to listen to much artist music illegally, and this could cost artist a lot of money as if there song stays on websites people can listen to it for free. But sometimes companies do this as an advertising method, if people listen to the song they may enjoy it and this could encourage the audience to buy the song, but this only happens on the artist websites. The artist website is good for people to communicate with each other as they could discuss there views about the artist with each other, and download many things linked with the artist on there site.
Other sites such as Wikipedia, artists are getting more awareness for their work. The internet has bought in the information about artists, such as age, lifestyle, life before there were celebrities so you can find out many things about artists, the main information comes from Digg or Wikipedia.
The text I chose to compare Flight Plan with is The Ring.
Traditionally horror movies don't have a post-feminist representation of females, with women in horror movies vulnerable and "feminine". However, similar to Flight Plan, the Ring has post-feminist representations. The mother is going taking a more "masculine" approach by going through her way to save her daughter imposed to the stereotypical narrative of a killer chasing the main heroine.
This is similar to Flight Plan which bears a similar narrative; while completely different genres, both show the representation of mothers in movies.
In both movies the protagonists are both mothers, however during the film both actresses take more masculine roles; a gender swap where they are taking the roles of what the father should be (going against patriarchal ideologies). They are both represented as lone-parents, where they don't need any male help to achieve their goals. In our society (which has gone through drastic social change) this has become more appealing to female audiences; Uses and Gratification theory. The audiences want to be like these actresses (a new type of action hero).
This has come alight in our society through how both sexes have swapped gender roles, in some cases men have become more feminine (feminists argue the idea of the "new man" who takes on roles that women take) and vice versa.
With the growth of feminism and the gay movement, the media has created this post-feminism trend of gender swaps. Now in the media powerful male role-models are represented as having a feminine side, e.g. Bruce Willis Die Hard 4.0 (caring father and action hero).
Both movies have similar narrative plots; while different genres the main focus of both is the mother trying to save her daughter. However both movies you can argue that there are some stereotypical values, with both roles being mothers. In the film industry, the only strong representations of females are being mothers. While it does glorify rise of feminism there are hardly any representations of women being more than just mothers.
It connotes that while in our society we can accept a strong mother we can't accept a woman saving a man, and in cases where it has happened films that do these tend to do badly in box office. While it can be argued Kill Bill was a success, in reality she was getting revenge for her daughter.
In conclusion, both movies do show post-feminist representations, through the roles they have, saving their families, are lone parents, don't seek male advice etc. However both movies, and others, that have post-feminist representations are about mothers and therefore to a certain extent still patriarchal. There's still a glass ceiling between that big step to achieve equal roles with men.
Estelle questions
1)
The first text is her acceptation speech from winning the MOB. Her portrayal, while the award is for ‘best female artist and it would see that women have a strong role in the industry. However, many key things within the text that shows there is a hierarchy within the industry. The first is how each of the female nominees all have just have one name such as Beyonce and Duffy compared to males artist such as Michael Jackson or John Legend. The reason that females have one name is that for males it tend to be more sexually appealing, and would encourage males to buy there records. Also in Estelle’s acceptant speech the people she acknowledges are mainly if all men. From John Legend (male artist) and Atlantic records which a male owned company is. These show that there is a hierarchy in the music industry, where males own and most likely make most decisions, and at top of the hierarchy structure.
The second text is her website. The website has one dominant image which is of Estelle. The image is of her in a quite moderate pose, which could mean she trying to say she’s the same us everyone else. There also a bit of cleavage shown and this is mainly for the male gaze, which shows that she has changed over the years. Before she was an independent artist that sang grime music, and didn’t need mean. But her industry has changed her and she has become male dependent to make her sell her albums and males to buy her records.
2)
Programmes such as the MOBO awards are aimed at the young/older teens. The MOBO awards air on BB3 which is aimed at teenagers and young adults. The MOBO awards air lives on BB3 and a prime time audience, this is when most people would be watching the channel and this increases the MOBO popularity. But the problem is that the people who tend to watch the MOBO is a niche audience and this means mainly one target group would watch the awards.
The media awards repeat once on BBC 1 and this should be good for the channel as it is a big TV channel, and you would think it would increase the popularity of the MOBO. But the problem with this is that the show airs past midnight and this is when nobody would watch the show. The rating at this time decreases dramatically as no one tends to watch BBC 1 at this time, and the main reason they put the MOBO at this time is mainly to waste time as they don’t have that many shows to show at this time. Also by BBC showing it at BBC 1 they can show that they give every audience and culture group a fair time to show themselves that there multi-culture channel.
The final reason that BBC shows these awards are to give a good representation towards teenagers and knife crime, but mainly black teenagers. Recently teenagers have not got a good reputation as these increased involvement with knife crime, and by BBC showing these awards It hopefully shows the other side towards black teenagers, and how music is a way of life for black people and could change there life forever.
3)
There are many advantages and disadvantages for using the internet as a marketing tool. Internet is fast becoming the biggest media platform and it runs on advertising as people tend to be influenced by advertising on the net. Websites such as YouTube and MySpace is a place where you can go to listen to much artist music illegally, and this could cost artist a lot of money as if there song stays on websites people can listen to it for free. But sometimes companies do this as an advertising method, if people listen to the song they may enjoy it and this could encourage the audience to buy the song, but this only happens on the artist websites. The artist website is good for people to communicate with each other as they could discuss there views about the artist with each other, and download many things linked with the artist on there site.
Other sites such as Wikipedia, artists are getting more awareness for their work. The internet has bought in the information about artists, such as age, lifestyle, life before there were celebrities so you can find out many things about artists, the main information comes from Digg or Wikipedia.
Friday 16 October 2009
Guardian 100 work
What is the Guardian 100 and who are the panellists who create it?
Peter Barron –male
Peter Bennett-Jones – male
Brent Hoberman – male
Tessa Jowell – female
Siobhan Kenny – female
Andrew Neil -male
Trevor Phillips –Male
Chris Powell-male
Janine Gibson-female
Jane Martinson –Female
How many women are in the top 100?
26
What companies do these work for?
Jane Tranter
Jay Hunt
Lesley Douglas
Jana Bennett
Helen Boaden
Ruth Jones
Marjorie Scardino
Elisabeth Murdoch
Ashley Highfield
Rebekah Wade
Julian Bellamy
Nicholas Hytner
Carolyn McCall
Gail Rebuck
Sly Bailey
Arianna Huffington
Dawn Airey
Veronica Wadley
Jane Bruton
Lucian Grainge
Joanna Shields
Caroline Michel
Katie Price
Eileen Gallagher
Emily Bell
What percentage of the list are women?
26%
How would you assess the balance of power in this list and why do you think it is this way?
Males clearly dominate the list, and 74% of the list is males, also in the top 10 only one person I female and she is at number 10. one reason that males could be higher then females is that most males are bought into money and power, more then few people on the list have family that have are wealthy and they were lucky enough to inherit that money and with that money they invested in other businesses. Also as most business are males based this makes it easier for males to invest in the business. Also most channels are mostly aimed at males and because of this it would be easier for a male to own the business and get the right material to appeal to other males.
What is the Guardian 100 and who are the panellists who create it?
Peter Barron –male
Peter Bennett-Jones – male
Brent Hoberman – male
Tessa Jowell – female
Siobhan Kenny – female
Andrew Neil -male
Trevor Phillips –Male
Chris Powell-male
Janine Gibson-female
Jane Martinson –Female
How many women are in the top 100?
26
What companies do these work for?
Jane Tranter
Jay Hunt
Lesley Douglas
Jana Bennett
Helen Boaden
Ruth Jones
Marjorie Scardino
Elisabeth Murdoch
Ashley Highfield
Rebekah Wade
Julian Bellamy
Nicholas Hytner
Carolyn McCall
Gail Rebuck
Sly Bailey
Arianna Huffington
Dawn Airey
Veronica Wadley
Jane Bruton
Lucian Grainge
Joanna Shields
Caroline Michel
Katie Price
Eileen Gallagher
Emily Bell
What percentage of the list are women?
26%
How would you assess the balance of power in this list and why do you think it is this way?
Males clearly dominate the list, and 74% of the list is males, also in the top 10 only one person I female and she is at number 10. one reason that males could be higher then females is that most males are bought into money and power, more then few people on the list have family that have are wealthy and they were lucky enough to inherit that money and with that money they invested in other businesses. Also as most business are males based this makes it easier for males to invest in the business. Also most channels are mostly aimed at males and because of this it would be easier for a male to own the business and get the right material to appeal to other males.
Capitalism –An economic system in which the production of distribution of goods and services in society is organised via a free market for the purpose of maximising profit.
Hegemony-the total cultural, economic and political dominance achieved by the ruling elite in a society.
Feudal system- this is different social groups and was invented in the middle ages,
with the king being highest peasants at the bottom. Now it’s known as upper, middle or lower class.
Marxism – ideology derived from the writings of the sociologist Karl Marx (1818-83) which sees society as a dominated by capitalist structures which maintain the hegemony of the ruling class and lead to the exploitation of workers.
Pluralism – The view that where a society is comprised of a wide range of social and ethnic groups with different values, political and ideological beliefs, representations by the media will naturally reflect this diversity.
High concept films- a film with a big budget and state-of-the-art special effects, usually associated with US productions.
Hegemony-the total cultural, economic and political dominance achieved by the ruling elite in a society.
Feudal system- this is different social groups and was invented in the middle ages,
with the king being highest peasants at the bottom. Now it’s known as upper, middle or lower class.
Marxism – ideology derived from the writings of the sociologist Karl Marx (1818-83) which sees society as a dominated by capitalist structures which maintain the hegemony of the ruling class and lead to the exploitation of workers.
Pluralism – The view that where a society is comprised of a wide range of social and ethnic groups with different values, political and ideological beliefs, representations by the media will naturally reflect this diversity.
High concept films- a film with a big budget and state-of-the-art special effects, usually associated with US productions.
Sunday 6 September 2009
Movie analysis – District 9
The movie District 9 is new as it was released in 2009. The movie genre is Sci-fi as it is about aliens. The movie has become a instant success with critics calling it one of the best movies of all time, and it has been rewarded as it had reached IMDB top 250 movies at number 44# with a average rating it 8.6/10 with 48,000 votes.
http://www.youtube.com/watch?v=VjihaK7HfGs&feature=fvst
http://www.youtube.com/watch?v=sgSR71FjPQw
‘Peter Jacksons rewrites sci-fi history with a new a new take on the Alien genre.’ -Rotten Tomatoes
'Aliens. We’ve had cute ones. We’ve had nasty bastards with great big pointy teeth. We’ve had stupid ones, smart ones, ones that look like Jeff Bridges, and ones that eat bridges for breakfast.
In fact, we’ve had so many of the extra-terrestrial buggers that putting a fresh spin on the movie alien is clearly a tricky thing. But, as newcomer and Peter Jackson protégé Neill Blomkamp proves with District 9, it’s not impossible — even if, on closer inspection, there’s nothing really original about the movie’s components. Hero metamorphosing into something more than human?' - Empire Magazine
'District 9 is that modern rarity: an adventure thriller that’s even better than its advertising campaign.' - Daily Telegraph
These Reviews are from 3 different but all say the same thing, they movie is different and will be one of the biggest movies of all time.
Represented
In this movie 2 Specific groups of people are represented these are South African people and the government.
The government are portrayed in 2 ways which are loving and evil. There shown as loving at the begging of the movie this is when they help the aliens and give the AID, they also try to look after the aliens by making a specific area where they can live among humans as the aliens are stranded on earth and cant return back to there planet. Towards the middle of the movie you see the evil stereotyped government, this when they start to have secret experiments and have specific thing they cant show to humans. This links into real life as many people do no trust the government and believe they hide many things. So the government are portrayed as sneaky and evil by the time the movie ends.
The second people group of people that are portrayed is the South African people. South African people are known as poor and find it hard to live and because of this they turn to crime, in the movie they stick to the same stereotypes and because of the aliens also turn into crime and start to live as the South Africans live in shanty towns. They South Africans are portrayed as poor and would do anything to survive.
The reason there seen like this is because of the director Neill Blomkamp from previous experience. The director is from South Africa and the characters in the movie are from his previous life and what he has seen before in his life. The reason he represented the government like that is because he used his own stereotypes.The representation is not accurate and if anything over stereotyped. The South African people are seen as evil poor, violent and money hungry which is a general stereotypes for the entire African nation. The government are also seen as evil and very secretive and from what we know we cant say the government do this.
Genre
The Genre for this movie is Sci-fi. Within the movies there are many generic conventions to show the movie is a Sci-fi movie. Firstly which is the most obvious is that there are Aliens in the movie which is the whole meaning of Sci-fi. Other generic conventions are such things as alien weapons and the round alien ship which is associated with an alien spaceship. This movie gives something new to the Sci-fi and the audience don’t expect it coming. Most alien movies contain some sorts of dooms day and how aliens try to take over the world. In the movie the aliens as incompetent and would of dies if the humans didn’t look after it and its human striving for power that creates this dooms day scenario. The audience don’t see this coming and because of that it shocks the viewer and the scenario is new and has never be done before, and this has contributed to the success to movie and why it would become a instant classic.
The other reason the movie has been success is because is stared a unknown cast and a unknown director, the only known face is Peter Jackson who is the producer of the movie. Peter Jackson is associated with this fantasy sci-fi genre as he has produced and write movies such as king kong, and the Lord of the Rings Trilogy and I think this helped him to produce this movie. The previous experienced help do something new to the sci-fi genre.
Narrative
The narrative movie is a linear movie. For the movie the audience are positioned very we’ll positioned, the reason for this is because you can relate to people in the movie because it based in the slums of South Africa and Aliens and humans struggling and you see this in the news all the time. So it creates sympathy for the movie and attracts you into the movie because you want all these people/aliens to survive. Heroes or the main character in the movie changes from a villain to a hero. At the beginning you dislike the character as he shows no respect towards the aliens and this creates rage towards him, halfway within the movie something happens to him and you start to feel sorry for the character this makes you bond with the character and by the end of the movie you get emotionally attached to the character. The villain in the movie starts of as a villain this is shown trough his personality and how he abuses his power, the character could have a defence as he has to take orders but its his enjoyment when he does it which people know he’s evil. The sound/music follows the narrative and suits the mood for example is there an action scene they wouldn’t have romantic movie because it does not suit the mood. The sounds also help show it’s a sci-fi movie such as the weapons as the guns they follow an alien type sounds. The genre is followed in certain ways but also changes as it uses a new type of storyline which hasn’t been done yet. The mise-en-scene for the movie is different and new these movies alien situation from other movies usually happen in places such as New York, but in this movie the alien ship is in South Africa and the reason for this because it makes the narrative easier to follow in the later stages in the movie.
Media institutions
The company that made the movie is key creatives which is a new company which is not big, but they have another blockbuster coming out soon ‘lovely bones’.
Media audience
The movie is sci-fi and this makes you think of teenage boy’s ages around 14-18. But because this movie doesn’t follow the normal alien theme and could target many other audiences. The movie can appeal to people who enjoy action movies and people who like drama movies as it contains many elements of that.
http://www.youtube.com/watch?v=VjihaK7HfGs&feature=fvst
http://www.youtube.com/watch?v=sgSR71FjPQw
‘Peter Jacksons rewrites sci-fi history with a new a new take on the Alien genre.’ -Rotten Tomatoes
'Aliens. We’ve had cute ones. We’ve had nasty bastards with great big pointy teeth. We’ve had stupid ones, smart ones, ones that look like Jeff Bridges, and ones that eat bridges for breakfast.
In fact, we’ve had so many of the extra-terrestrial buggers that putting a fresh spin on the movie alien is clearly a tricky thing. But, as newcomer and Peter Jackson protégé Neill Blomkamp proves with District 9, it’s not impossible — even if, on closer inspection, there’s nothing really original about the movie’s components. Hero metamorphosing into something more than human?' - Empire Magazine
'District 9 is that modern rarity: an adventure thriller that’s even better than its advertising campaign.' - Daily Telegraph
These Reviews are from 3 different but all say the same thing, they movie is different and will be one of the biggest movies of all time.
Represented
In this movie 2 Specific groups of people are represented these are South African people and the government.
The government are portrayed in 2 ways which are loving and evil. There shown as loving at the begging of the movie this is when they help the aliens and give the AID, they also try to look after the aliens by making a specific area where they can live among humans as the aliens are stranded on earth and cant return back to there planet. Towards the middle of the movie you see the evil stereotyped government, this when they start to have secret experiments and have specific thing they cant show to humans. This links into real life as many people do no trust the government and believe they hide many things. So the government are portrayed as sneaky and evil by the time the movie ends.
The second people group of people that are portrayed is the South African people. South African people are known as poor and find it hard to live and because of this they turn to crime, in the movie they stick to the same stereotypes and because of the aliens also turn into crime and start to live as the South Africans live in shanty towns. They South Africans are portrayed as poor and would do anything to survive.
The reason there seen like this is because of the director Neill Blomkamp from previous experience. The director is from South Africa and the characters in the movie are from his previous life and what he has seen before in his life. The reason he represented the government like that is because he used his own stereotypes.The representation is not accurate and if anything over stereotyped. The South African people are seen as evil poor, violent and money hungry which is a general stereotypes for the entire African nation. The government are also seen as evil and very secretive and from what we know we cant say the government do this.
Genre
The Genre for this movie is Sci-fi. Within the movies there are many generic conventions to show the movie is a Sci-fi movie. Firstly which is the most obvious is that there are Aliens in the movie which is the whole meaning of Sci-fi. Other generic conventions are such things as alien weapons and the round alien ship which is associated with an alien spaceship. This movie gives something new to the Sci-fi and the audience don’t expect it coming. Most alien movies contain some sorts of dooms day and how aliens try to take over the world. In the movie the aliens as incompetent and would of dies if the humans didn’t look after it and its human striving for power that creates this dooms day scenario. The audience don’t see this coming and because of that it shocks the viewer and the scenario is new and has never be done before, and this has contributed to the success to movie and why it would become a instant classic.
The other reason the movie has been success is because is stared a unknown cast and a unknown director, the only known face is Peter Jackson who is the producer of the movie. Peter Jackson is associated with this fantasy sci-fi genre as he has produced and write movies such as king kong, and the Lord of the Rings Trilogy and I think this helped him to produce this movie. The previous experienced help do something new to the sci-fi genre.
Narrative
The narrative movie is a linear movie. For the movie the audience are positioned very we’ll positioned, the reason for this is because you can relate to people in the movie because it based in the slums of South Africa and Aliens and humans struggling and you see this in the news all the time. So it creates sympathy for the movie and attracts you into the movie because you want all these people/aliens to survive. Heroes or the main character in the movie changes from a villain to a hero. At the beginning you dislike the character as he shows no respect towards the aliens and this creates rage towards him, halfway within the movie something happens to him and you start to feel sorry for the character this makes you bond with the character and by the end of the movie you get emotionally attached to the character. The villain in the movie starts of as a villain this is shown trough his personality and how he abuses his power, the character could have a defence as he has to take orders but its his enjoyment when he does it which people know he’s evil. The sound/music follows the narrative and suits the mood for example is there an action scene they wouldn’t have romantic movie because it does not suit the mood. The sounds also help show it’s a sci-fi movie such as the weapons as the guns they follow an alien type sounds. The genre is followed in certain ways but also changes as it uses a new type of storyline which hasn’t been done yet. The mise-en-scene for the movie is different and new these movies alien situation from other movies usually happen in places such as New York, but in this movie the alien ship is in South Africa and the reason for this because it makes the narrative easier to follow in the later stages in the movie.
Media institutions
The company that made the movie is key creatives which is a new company which is not big, but they have another blockbuster coming out soon ‘lovely bones’.
Media audience
The movie is sci-fi and this makes you think of teenage boy’s ages around 14-18. But because this movie doesn’t follow the normal alien theme and could target many other audiences. The movie can appeal to people who enjoy action movies and people who like drama movies as it contains many elements of that.
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