Capitalism –An economic system in which the production of distribution of goods and services in society is organised via a free market for the purpose of maximising profit.

Hegemony-the total cultural, economic and political dominance achieved by the ruling elite in a society.

Feudal system- this is different social groups and was invented in the middle ages,
with the king being highest peasants at the bottom. Now it’s known as upper, middle or lower class.

Marxism – ideology derived from the writings of the sociologist Karl Marx (1818-83) which sees society as a dominated by capitalist structures which maintain the hegemony of the ruling class and lead to the exploitation of workers.

Pluralism – The view that where a society is comprised of a wide range of social and ethnic groups with different values, political and ideological beliefs, representations by the media will naturally reflect this diversity.

High concept films- a film with a big budget and state-of-the-art special effects, usually associated with US productions.